Everything About Video Content Marketing

Video content marketing is a strategic approach to attract audiences, build connections with customers, and promote brands, services, and products. Basically, it integrates making videos with marketing strategies.

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Unlike a few years ago, video marketing is now a lot more effective, active, and in demand for various businesses. Different types of companies have been able to take advantage of video content marketing because they have seen it as a beneficial tool to stand out from the competition. At the same time, it also helps them achieve the goals they set for their businesses.

Types Of Video Marketing

  1. Demo Videos

Demo videos show audiences how a product works from unboxing, reviewing your product’s features, to putting it to a physical test.

  1. Brand Videos

This type of video is where you advertise and showcase your business or company. It includes the company’s vision, mission, and products or services. Brand videos are made to attract more customers.

  1. Instructional Videos

Educational or how-to videos are a more in-depth type of video. Most of the time, sales and service teams interact with customers so they can fully understand your business and products.

  1. Interviews

Businesses invite experts or leaders within their industry to get their audiences’ and customers’ trust. Usually, this type of video is similar to a discussion video.

  1. Live Videos

Live videos or live streams are useful when you like giving your customers a unique or exclusive behind-the-scenes look at your company, staff, and how you make your products.

Things To Consider Before Shooting A Video

  • Plan ahead of time
  • Gather information about the topic
  • Prepare the flow and scripts
  • Understand the camera work and angles
  • Set up the studio or film location
  • Brief your talent
  • Record voiceovers
  • Edit the video
  • Consider the music

Measuring Your Video’s Success

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With YouTube, the more views, shares, and comments your content receives, the higher the chance that it is an effective and successful output.

  • View Count
  • Traffic Source
  • Demographics
  • Social Media Shares

Fraudulent Views

You have nothing to worry about if your view count is high. However, keep in mind that YouTube has the authority to delete your views and your videos. Below are the signs they consider for fraudulent views:

  • The video is reloaded a number of times.
  • The views are from malware viruses.
  • The video is embedded in different websites and is set to auto-play.
  • The views are from users that are known to use spambots.

Benefits Of Video Marketing

  • Gives your business a more extensive platform to advertise
  • Helps you connect with your audience in different places
  • Customers prefer watching a product video instead of reading its description
  • Attracts new customers
  • Offers uniqueness and style with how you create the videos
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It is essential to have the expertise about the products and services you offer and the audience you want to target. Gather all necessary information and the best people for your team, then test and analyze. The bottom line is your eagerness and overall strategy should drive your business and video marketing strategy forward.


The War Against The PC Master Race: Why Consoles Are Better For Gaming

In the realm of gaming, there has been an endless debate over whether video games are better suited for PC or consoles. Despite multiple generations of gaming developments, a definitive answer has yet to be made in favor of either side. This article looks at why consoles are better than the so-called “PC Master Race.”

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Consoles Are Built Exclusively For Gaming

Back in the day, all you had to do was buy a game from your local game store, slap it on to your console’s disc tray, and then you are all set, no fuss included. These days, it takes a little bit longer, given the sheer size of today’s video games. It can require a bit of installation and an online update here and there, but the mechanics are still the same. Consoles were built to cater to the gamer’s needs, and convenience is at the top of the mind of every single gamer out. Everything from the interface, to the player account, and launching the game is tailor-made for the games, for the gamers.

[Consoles: 1, PC: 0]

Console Exclusives Are Growing In Number

To PC gamers out there, have you ever tried playing God of War, The Last of Us, Monster Hunter, Horizon Zero Dawn, or the later editions of Gears of War and Halo? No? How about Super Smash Bros, Super Mario Odyssey, or Pokémon? Your answers are loud and clear. Console exclusives are not only growing in abundance, but are retaining the quality and integrity of storyline, gameplay, and features. If you have not been gaming on a console as of late, you are missing out on a lot of epic stuff.

[Consoles: 2, PC: 0]

No Need To Be Technical About System Specifications

Rarely will you ever hear a gamer talk about the system specifications of his latest Playstation 4 or Xbox One, mainly because all games that are eligible for such consoles are one hundred percent playable. The challenge with PC gamers is they must either purchase an expensive system unit with the latest graphics cards and chipsets or build one on their own. Although a good piece of DIY work is fascinating in of itself, most of the population’s gaming needs are far less sophisticated than that.

[Consoles: 3, PC: 0]

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Console Controllers Are Better For Overall Gaming

Controllers are just better than the mouse and keyboard set-up. Admittedly, this may be the weakest argument in this list due to how subjective preferences could be. However, controllers have a stronger set of advantages mainly because they were built for the gamers and no one else. The design of the controllers and the positioning of the buttons, joysticks, and directional pads are top-notch, regardless if you are playing on the Switch, PS4, Xbox One, or Google Stadia. Every button is simply accessible, and the learning curve is pretty minimal because of it. First-person shooter gamers will most definitely disagree with this, as well as arcade addicts who live and die by the arcade sticks, but the controller is most definitely a better all-around gaming device.

[Consoles: 4, PC: 0]

A More Fulfilling Co-Op Experience

Finally, we arrive at the co-op experience consoles have gifted all of us gamers with. Look back to your childhood days when you and your friends are gathered around the television, some sitting on the floor, others on the couch. Chips and sodas scattered all around the area, being munched on and gulped by everybody. The day is young, and so were you and your pals. You open your PS2 and play some WWE, Tekken, or FIFA. Laughs, shrieks, and a bit of trash-talking going on. Those days were the best. PC gamers, you can never take away this experience from us console freaks. It was significantly and undoubtedly better to play on the console with friends.

[Consoles: 5, PC: 0]


The Best Video Editing Apps To Step Up Your Instagram Game

Many of us today are familiar with, if not a part of, the social media app Instagram. People use the platform primarily for sharing pictures and videos. The application itself already has multiple features: filters, simple adjustments, and stickers. Sometimes, these functions aren’t enough; we want something more to edit media.

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Thankfully, the App Store and Play Store have several choices that can help us improve our content. Focusing on videos, here are some of the top editing apps on the market today.


What’s daunting about video editing programs for desktop is that they can be complicated. Those new to editing clips may become discouraged. For those looking for something quick and straightforward, InShot is the app for you. With the app, you can speed up or trim videos, add a background or music, and use filters.

The app is available on both iOS and Android. There are features available with the free version and unlockable content when you pay for premium.

Cinemagraph Pro

If you’re looking for something different, Cinemagraph Pro brings something new to the table. A combination of photos and video, a cinemagraph is a still image where part of it has some movement. For instance, you could have a clip of a busy street wherein you see everyone but one person walking.

With great features and ease of use, the app comes with a price. However, you can try it out through a free trial. It’s available for iOS and desktop users.

Hyperlapse (Instagram)

Aside from the main program, Instagram has come up with numerous other apps. You’re likely already familiar with Boomerang, which makes users create short clips that play on a loop. In addition to this creation, they’ve also come up with Hyperlapse. This separate application allows users to speed up their videos. The feature comes in handy when you want to make DIY clips or a timelapse of a sunrise.

Unfortunately for Android users, the app is only available for iOS users.

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Stop motion videos are a lot of fun to watch but can be a pain to make for inexperienced creators. Thankfully, LifeLapse makes the process more convenient. The app quickly stitches together photos you’ve taken and turns it into a quick video. Additionally, you can also create images into a clip on an infinite loop, like a GIF.

The application is available for free, but your videos will have a watermark. Premium features are available for a price. Both iOS and Android users can enjoy this app.

Crop Video Square Editor

Sometimes, when you take a video, you wish to crop out some parts of the scene. With Crop Video Square Editor, you can do precisely that. As you can guess, you can crop videos, cutting out parts you don’t want people to see. Moreover, you can also zoom in and out to add emphasis to your clips. The app also allows you to add music to make your content extra engaging.

This application is only available for iOS users at the moment. It’s free but, like the others, comes with premium features you can buy.

Instagram is a great application. It allows us to share moments with friends, family, and other viewers. But sometimes, its features aren’t enough. With other apps such as InShot and Hyperlapse, you can edit your videos better without having to run to a computer. Cinemagraph, LifeLapse, and Crop Video Square Editor bring you something new to your feed.  Investing in these apps can save you a lot of time and bring you more fun.


Explaining Ray Tracing: The New Frontier Of Gaming Graphics

Graphics are responsible for giving many games much of their appeal, especially for those that involve world exploration or combat. In just a few decades, game graphics have evolved from pixel art into immersive displays that look almost real. With ray tracing, the gap between computer graphics and the real world just got even closer.

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What exactly is ray tracing, and why does it matter? As it turns out, ray tracing is a powerful tool that promises results, but you need specific hardware and software to make the most out of it.

Understanding Computer Graphics

Before ray tracing existed, programmers relied on pixels to display images and videos in games. This technique is called rasterization, and nearly all games rely on this method to create graphics.

The earliest games were only able to display a small number of pixels with a limited color range. As processors and memory chips became more powerful, creators were able to utilize more pixels for displaying graphics. With millions of pixels on the screen, the human eye can no longer distinguish between the individual pixels, creating an illusion of continuity.

To be able to simulate light, games also use programs called shaders to adjust the brightness of each pixel based on the presence of light sources or shadows. The entire system works to produce stunning graphics, but the reliance on predetermined pixels means that images are inherently unrealistic.

Better Graphics Through Physics

Ray tracing relies on a simple principle: physics. In the real world, light reflects off surfaces and refracts as it passes through objects, changing its intensity and hue. Ray tracing simulates the millions of light rays visible through the current view, traces them back to their light source, and uses the calculated data to simulate lighting.

While the underlying concept is simple, the actual implementation requires extreme amounts of computational power. Ray tracing is already a mainstay in the film industry for years since studios have powerful servers that can generate each video frame. Only recently did consumer electronics have enough power to handle ray tracing.

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Ray tracing allows for dynamic generation of computer graphics. Light is accurately depicted, allowing scenes to look nearly indistinguishable from reality.

Limitations Of Ray Tracing

Currently, only a few graphics cards from NVIDIA have official support for ray tracing. These cards have a specialized infrastructure that allows them to perform ray tracing properly. Other cards can technically do the calculations required in ray tracing. The trade-off is that it takes incredibly long to generate each frame, resulting in unplayable frame rates and extreme lag.

Even the best graphics cards right now can’t do true ray tracing. They only simulate several dozen light rays, then use artificial intelligence to predict the behavior of the other beams without spending too much computational power. Even then, these cards struggle to generate frames fast enough, so frame rates drop significantly when ray tracing is enabled.

Finally, only a few games have ray tracing. Since only a few have hardware that can handle ray tracing, it doesn’t make sense for all companies to invest in integrating ray tracing.

Many players are astounded by what ray tracing provides to their gaming experience. As graphics technology evolves, expect to see more titles and more graphics cards supporting ray tracing, the new frontier of gaming graphics.